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ACCC vs Woolworths: Fake Discounts Trial
Description
Australias consumer watchdog, the ACCC, is challenging Woolworths in court over alleged fake discounts in their Prices Dropped campaign. The ACCC claims Woolworths temporarily increased prices on 266 products, then offered them at a discounted price that was still higher than the original. This practice, known as was-now pricing, is said to mislead shoppers into believing theyre getting a deal. The ACCC argues that consumers expect a genuine drop from the regular price, not a temporary illusion. The trial could reshape how supermarkets offer discounts, with shoppers eagerly awaiting the verdict.
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