Episode Details

During the week, I reviewed 200 therapist websites as part of a post shared in my free community on Facebook. Many counsellors, psychologists and social workers wanted to know how the one thing they could do on their website that would have the biggest impact when it came to getting inquiries. I'll break it down for you in this episode and give you even more insights, tips and tricks that you can readily deploy to start attracting more clients. 

FAQs

What's one thing therapists can do to get more bookings from their website?
The one thing therapists can do to get more bookings from their website is to have a clear and specific message about what they do, who they help and how right at the top of their homepage. This instantly lets visitors know if they are in the right place. Websites with general or vague message ie 'helping you on your life transitions' doesn't get picked up by search engines or AI and you miss out on visibility you're entitled to. 

How long does it take to get clients from your website as a therapist?
A website that has been fully optimised for SEO and AEO can expect to see more inquiries at the 90 day mark. Any significant changes to the website such as heading changes, effectively resets the search algorithm and the 90 days begin again. 

Why do visitors click on my website but not book?

If you're getting visitors, you have traffic. If they are not booking, you have low conversions. This happens when they are visiting expecting to find one thing but see another, can't easily find the information they are looking for, the page(s) take time to load, the message and copy are broad and generic, it's difficult to get started working with you - there's friction. 

Should I include my fees on my website?

Yes. Transparency is important when working in the health and wellness space. Including your fees makes it easier for potential clients to make an informed buying decision. 

How can I get referrals for my private practice from AI?

AI recommends businesses that have a consistent footprint online, not only on their website. This is why having a niche and a clear message that speaks to your ideal client is so powerful. The quickest way to generate referrals or recommendations for your practice using AI is to be consistent in your messaging across your content.

Links: 

Get free practice building resources in my new community: The Therapists AI Resource Hub 
Get a full website audit from me here
Book a business needs assessment with me here