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69. The Local Content Strategy You’re Probably Overcomplicating with Emma Jordison
Description
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here
She walks into a local boutique, and they already know her name.
Her DMs are full of people asking for pizza recommendations or sharing their favorite ice cream place.
And her content feels like hanging out with a friend, not watching a boring sales pitch.
We have a special Modern Agent guest on the podcast today — Emma Jordison (aka DSM Home Girl) to talk about what it looks like to build a real estate business on authenticity, local content, and the kind of consistency that compounds over time.
Emma shares how she went from throwing things together on social media to reaching over 65,000 accounts in her first 90 days in the membership, and why she believes social media is a long game worth playing.
The girls discuss:
♡ Why Emma built her brand around local content
♡ Showing up consistently when you have three boys, a full pipeline, and a life
♡ The DSM Homegirl brand — how she coined it, why niching down works, and how she handles serving multiple areas
♡ Her brand photos that feel like Instagram pics
♡ Her 30-day listing prep series
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Emma’s links:
♡ Instagram: @emma.buyiowa
♡ Join her email club!
♡ Check out her other links
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Follow us on Instagram:
♡ Podcast: @modernagentmarketinggirls
♡ Chelsea Petersen: @hichelseapetersen
♡ Kayla Fox: @yourhomegirlkayla
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Mentioned in this episode:
♡ Book: 7L: The Seven Levels of Communication: Go From Relationships to Referrals by Michael J. Maher
This episode was edited by Adrienne Cruz.
Mentioned in this episode: