Episode Details

The FMCG Marketing Daily — April 20, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they refuse to raise the price because it drives store traffic so effectively that members walk an average of 23 extra aisles to reach the chicken at the back of the store. The chickens are actually larger than typical grocery store birds—three pounds versus two—making the loss-leader strategy even more expensive.