Episode Details

The FMCG Marketing Daily — April 20, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million per year, but drives so much foot traffic that it's considered one of their most profitable products. The retailer has kept the price frozen since 2009 and even built their own $450 million poultry processing plant in Nebraska to maintain the loss leader strategy.