Episode Details

In this episode of the Veterans Growing America Podcast, hosts Coach RL Simmons and Donnell Johns sit down with Alfranda “Al” Durr, Army veteran, former lieutenant colonel, and CEO of ALD & Associates. Al shares his remarkable 28-year military journey, his transition into entrepreneurship, and how he now helps organizations strengthen talent, teams, and leadership.

Al talks about serving in both the National Guard and civilian leadership roles, building expertise in recruiting, retention, EEO, sexual assault prevention, suicide prevention, and officer accessions. He explains how those experiences shaped his entrepreneurial mindset and led him to launch ALD & Associates in 2019, with a mission centered on making people and teams better.

This conversation dives into the realities of transitioning from military service into business ownership, the importance of discipline, adaptability, and accountability, and why entrepreneurship is about more than profit. Al also shares lessons on resilience, strategic partnerships, community impact, and the value of creating spaces where others can win.

In this episode, you’ll hear about:

• Al’s 28-year Army and Army National Guard career
• How military leadership shaped his business approach
• The story behind ALD & Associates
• Why perfection can hold entrepreneurs back
• The importance of building a strong village and support system
• How Veterans Growing America creates opportunities for veteran entrepreneurs
• Al’s powerful perspective on resilience, service, and giving back

If you are a veteran, entrepreneur, leader, or someone navigating transition, this episode is packed with wisdom, encouragement, and practical insight.

Connect with Alfranda “Al” Durr:

• LinkedIn: Alfranda Durr
• Instagram: @ald_associates
• Facebook: Alfranda Durr
• Email: info@aldandassociates.com

Support Veterans Growing America:
Visit veteransgrowingamerica.com to connect with veteran and military spouse entrepreneurs, explore the directory, and support businesses making an impact.

Work with Coach RL Simmons:
Visit yourmoneygoat.com to simplify your finances, mindset, business, and legacy planning.

Like, comment, and subscribe for more powerful conversations with veterans building businesses, communities, and legacy after service.

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