Episode Details

Hiring an executive assistant in real estate changed everything about how I run my business. Out of 100 emails, I only see 5.

Most agents who are scaling past 50 deals a year make the same mistake: they hire someone and then hand her the wrong things. They turn a high-level executive assistant into a glorified errand runner and then wonder why they are still doing everything that matters. This conversation breaks down exactly how to structure the role so your assistant actually creates leverage instead of just filling a desk.

Here is what we get into:

✅ The exact division between hiring an executive assistant in real estate and what your transaction coordinator should handle, these are two completely different jobs and mixing them up costs you money

✅ Why her phone number goes into the MLS and yours does not, this is the foundation of a working real estate leverage system that protects your time without your clients feeling neglected

✅ How to structure real estate assistant onboarding from day one so she is filtering emails, preparing CMAs before listing appointments, sending DocuSign, and taking every inbound call between 8 and 5

✅ The real estate transaction coordinator vs assistant decision, when to keep your TC on a per-transaction basis versus when it makes financial sense to bring that role in-house

✅ How to build real estate team systems and SOPs using screen recordings so your processes are documented and duplicatable before you actually need them

✅ A probate lead follow up breakdown, what to say when a seller keeps telling you it is not a good time, and why polite pushback beats passive patience every single time

✅ The real estate admin assistant duties that belong in your EA role from week one versus the ones that can wait until volume demands it

✅ How to delegate in real estate the right way so your clients always feel like you are present and involved even when you are not on the call