Episode Details

A simple hobby turned into $357K/year by leaning on personalization and smart sourcing. Condensed from the full episode (~45 minutes) to a tight 12-minute summary, this version delivers the tactics that let Rayma — a stay-at-home mom and guest on The Koerner Office with host Chris Koerner — scale a corporate gifting business while working ~20 hours a week. Learn the four-step framework she uses (connect, collaborate, curate, fulfill), how she shifted from retail to wholesale, set profitable margins (target 50% net, 30% floor), and negotiated carrier rates to protect shipping costs. You’ll get actionable startup steps (LLC, EIN, reseller certificate), sourcing tips (Faire, vendor programs), packaging and fulfillment best practices, and the marketing playbook that favors LinkedIn and referrals over ads. Perfect for founders and entrepreneurs exploring corporate gifting, personalization, scaling, and profitability. Listen now to get the key ideas in minutes.