Episode Details

There is a shift happening in yacht brokerage, and it is already underway.

In this episode of The Bridge, host Alex Siegars of Yacht Crew Center sits down with Shelly Melcher, founder and CEO of 365 Yachts, to explore how technology, collaboration, and new thinking are reshaping the superyacht brokerage landscape.

Shelly shares her journey into the yachting industry, the moment she identified a gap in traditional brokerage models, and how that led to the creation of a more modern, tech-driven business designed to better serve both clients and brokers.

The conversation dives into the realities of launching a brokerage in a traditional industry, the importance of trust when working with ultra-high-net-worth clients, and why collaboration may be the key to future success in yachting.

From AI-driven client experiences to innovative yacht-matching platforms, this episode looks at how the industry is evolving and what it means for the next generation of yacht professionals.

• Building a modern yacht brokerage from the ground up
 • Identifying gaps in traditional brokerage models
 • The role of AI and technology in yachting
 • Collaboration vs competition in the superyacht industry
 • Building trust with high-value clients
 • Women in yachting and leadership

🎥 Filmed at the Palm Beach International Boat Show
 https://pbboatshow.com

In conjunction with:

🌐 365 Yachts
 https://365yachts.com

🌐 Yacht Crew Center
 https://yachtcrew.center

📺 Prefer to read? Head to Yachting News on the website.
 https://www.yachtinginternationalradio.com/yachting-news

🎙️ The Bridge | Yachting International Radio