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Self-Care Is a PR Strategy: Lessons From Emmy Award-Winning Producer, Nyle Washington

Self-Care Is a PR Strategy: Lessons From Emmy Award-Winning Producer, Nyle Washington

Published 1 month, 2 weeks ago
Description

Nyle Washington has spent 20+ years in entertainment communications.

She started as an intern in The Oprah Winfrey Show's publicity department, spent four years at an agency handling campaigns for artists including Usher, Ne-Yo, and Keyshia Cole, and then built a reputation as one of the sharpest publicity executives in the television industry across eight years at VH1, and later at HBO, Starz, and Netflix. At Starz, she ran press for Power, the show that became one of cable's biggest hits of the decade. At Netflix, she has led awards campaigns for The Crown, Squid Game, Stranger Things, and When They See Us. In 2025, she won a Primetime Emmy Award as a producer on a short-form Netflix documentary.


What sets Nyle apart, beyond the resume, is what she cares about most. After two decades of red carpets, 24/7 crises, and all-night awards pushes, the topic she most wants to talk about is this: taking better care of yourself makes you a better communicator.


In this episode of Well Said:

    • The specific discipline Nyle developed to stay genuinely connected to press contacts in an industry famous for transactional relationships (and why she knows her journalists' pets' names)
    • Her "monthly intention list," a practice she created with her therapist after realizing she couldn't answer the question "What do you do for fun outside of work?"
    • What running the Squid Game awards campaign taught her about building communications that connect across cultures
    • The Rose, Thorn, Bud check-in she uses with her Netflix team, and her argument that comms teams need more humanity in their own rooms
    • The pandemic burnout moment that led to a 5 AM workout routine and a different relationship with the work
    • Why she believes a good story has to pull at something universal in the person hearing it, and how that standard shaped her entire approach to entertainment PR
    • What it felt like to be nominated for a Primetime Emmy without seeing it coming

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TIMESTAMPS


00:00 — Kelly and Nyle's origin story

01:17 — How you spot a comms person from across a room

03:34 — Bringing humanity back to comms

06:04 — The monthly intention list

08:27 — Becoming a morning person on purpose

10:30 — Running the global Squid Game campaign

14:28 — The reporter spreadsheet Pia used to keep

16:17 — What the pandemic clarified about human connection

22:01 — Best red carpet moment

25:25 — The Emmy nomination

29:21 — What makes a great story: the heartstrings test

36:16 — The Oprah internship origin story

40:01 — "Persistence breaks resistance"

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