Episode Details

War Costs Mount | China Opens Zero-Tariff Access—But Compliance Decides Who Benefits | US Tariff Refunds Begin April 20: What Tea Importers Need to Do Now |

NEWSMAKER – Bernadine Tay, President of the European Speciality Tea Association |

PLUS | Specialty tea has long defined quality through craftsmanship, origin, and terroir. These pillars have shaped how producers grow tea, how buyers evaluate it, and how consumers understand value in the cup. But a new layer is emerging—one that shifts attention beneath the surface. As environmental pressures intensify across global agriculture, regenerative farming is entering the tea conversation. Its focus on soil health, biodiversity, and ecosystem resilience introduces a deeper question: not just where tea is grown, but how the land itself is managed over time. In this episode, Bernadine Tay, President of the European Speciality Tea Association, explores whether regenerative agriculture will remain a sustainability sidebar—or reshape how quality itself is defined. | Podlink signup: https://pod.link/1549975153