Episode Details

This video explains which digital marketing strategies home improvement companies should focus on in 2026 to improve lead quality, profitability and long term growth. James Dooley and Kasra Dash begin with KPI tracking because clear figures on lead source, lead quality and campaign profit help businesses scale what works and stop wasting money on poor channels. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social helps generate more enquiries over time. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect return on investment. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for home improvement companies.