Episode Details

Are you still manually posting to every social media platform one by one? In this episode, we sit down with Joe Zeplin, serial entrepreneur, CEO of Joe Zeplin Marketing Agency, and one of YouTube's most practical voices on Social Media Management Tools. Joe breaks down exactly how small businesses, freelancers, and content creators can grow their online presence organically — without spending a cent. From choosing the right post scheduler, to getting paid properly online, to understanding what hashtags actually do for your algorithm in 2024, this is a masterclass in working smarter on social media. If you've ever wondered how to post once and reach five platforms, why your content isn't getting the views it deserves, or how to finally stop leaving money on the table with payment processors — this one is for you.

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What we Discussed:

0:02 - Welcome & Introduction — Roy introduces Joe Zeplin

0:49 - Joe's background — from Pennsylvania to the corporate world

1:44 - The "cruise ship vs. dinghy" analogy — building something on the side

2:59 - Joe clarifies the analogy and his journey to full-time content creation

4:25 - How AI wiped out Joe's project manager role and forced the leap early

5:09 - Going from one video a month to four videos a week

6:30 - Roy on the freedom of working for yourself — and the boats that sink

7:43 - Accepting payments online — Square, PayPal, Venmo, and Stripe compared

9:53 - Why talking about getting paid matters for small businesses

10:14 - Currency exchange fees — making the client pay the spread, not you

11:52 - Roy's experience with Wise, Revolut, and invoicing across currencies

13:06 - Post schedulers — Buffer, Hootsuite, Metrical, and Virally explained

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