Episode Details

In the podcast episode of BC Food News, Jennifer English discusses the rapidly growing global non-alcoholic spirits market, which is predicted to hit $706.7 million in 2033, due to increasing health-conscious trends and innovative premium alcohol-free offerings. Whiskey currently leads as the top product in the market, while tequila is said to be the fastest growing. Europe is the leading region for revenue, whilst Asia-Pacific is the fastest growing. Key players in the industry like Pernod Ricard, Diageo, among others are mentioned, along with investments and partnerships that reflect ongoing interest in the market. The podcast concludes with prophecy that the combination of the health and wellness megatrend, the sober-curious lifestyles, and the improved taste of non-alcoholic spirits will sustain demand growth.

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