Episode Details

What if the biggest thing standing between your client and homeownership… is you?

In this episode, James Dwiggins and Keith Robinson sit down with Rob Chrane (CEO of Down Payment Resource) and Mosi Gatling (SVP at New American Funding) to expose one of the most overlooked problems in real estate: agents not talking about down payment programs.

There are over 2,600 programs available, but most buyers never hear about them. And it's not because they don't qualify.

It's because we don't bring it up.

From myths about "assistance" to the reality that many of these programs benefit six-figure earners, this conversation challenges how agents think about affordability, fiduciary responsibility, and what it really means to serve a client.

If you want to help more buyers and close more deals; this episode is a wake-up call.

Connect with Rob - LinkedIn.

Connect with Mosi - LinkedIn - Instagram.

Learn more about Down Payment Resources on Facebook and online at downpaymentresource.com.

Stay ahead of the market with insights from Zillow's Consumer Trends Report. This annual research breaks down what buyers and sellers are actually doing and what they expect from their agents.

With 55% of buyers being repeat buyers, yet only 13% using their previous agent again, the message is clear: past performance doesn't guarantee future loyalty. Even more telling, nearly half of buyers and over half of sellers hire the first agent they contact.

Today's clients prioritize pricing strategy, negotiation expertise, and a seamless, organized offer process. If you want to position yourself as the agent they choose in 2026, start with the data.

Explore the full report and put these insights to work in your business. https://bit.ly/4rDZg3M

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