Episode Details

In this episode of Global Economic Press, Alex Brady delves into the launch of an innovative venture-building initiative called 11-11, spearheaded by Madeline & Co. and Excelsior Edge Ventures in New York City. This live venture-building sprint is set to transform the startup landscape by focusing on strategic clarity and founder-market-fit discipline. The program will select 11 aspiring and early-stage founders, working intensively with one founder per day over 11 build sprints from April 22 through May 4, 2026. The initiative is designed for individuals who have deep knowledge of a particular domain and are ready to address its shortcomings by building what is missing. Unlike traditional startup models, 11-11 emphasizes business innovation strategy, business design, and community-building logic, aiming to create stronger companies from the outset.

11-11 is supported by seven established communities within New York City's founder, investor, and creative ecosystem, along with campaign supporters such as Concentrate Artificial Intelligence, Tapestry Artificial Intelligence, and The Lew Law Firm. Prince Rumi, founder of Madeline & Co. and Excelsior Edge Ventures, highlights the program's goal to address upstream failure points in early-stage ventures by combining strategy and design thinking frameworks with a disciplined operating system. Applications for the program are now open, and daily founder recaps and updates will be published at 11:11 AM throughout the sprint. The campaign will culminate in a final event and demo on May 14, 2026. For more information, visit The Agency's website.