Episode Details

Startup to scale is one of the most challenging transitions for any SME or founder. In this episode, we explore how moving from startup to scale impacts revenue, team structure, and the way leaders think about growth.

Joining us is Miranda Lievers, co-founder of Thinkific, who has helped over 50,000 business owners generate more than half a billion dollars by navigating the startup to scale journey through online education and digital business models.

If you're an SME leader, B2B founder, or service-based business owner, this conversation will reshape how you think about startup to scale — not as a linear path, but as a constant tension between building and operating.

We break down how startup to scale is not about "growing up" or switching modes, but about managing two competing forces inside your business: speed and structure, chaos and systems, innovation and optimisation.

Miranda shares her journey from scaling a company from 40 to 1600 employees to building Thinkific, and how the startup to scale transition became the defining challenge for modern founders.

You'll also hear why so many businesses get stuck in the startup to scale "in-between stage," and how leaders can avoid losing momentum when shifting from builder energy to operator energy.

If you're an SME, B2B leader, or founder looking to scale smarter, this episode is packed with insights on how startup to scale thinking can transform your business model.

00:00 – Why online courses for SMEs are booming 05:30 – Miranda's journey into entrepreneurship 12:10 – Scaling from service to scalable products 18:45 – How online courses for B2B drive revenue 26:20 – Building authority through online courses for SMEs 34:10 – Common challenges founders face 41:00 – Creating predictable income streams 48:20 – Final thoughts for SME and B2B leaders

Miranda Lievers is a Vancouver-based entrepreneur and co-founder of Thinkific, where she's helped over 50,000 business owners generate more than half a billion dollars through online courses. Before Thinkific, she played a key role in scaling a company from 40 to 1,600 employees, built a seven-figure side hustle, and even completed her MBA "just for fun." Today, she's a writer, mentor for women in business, and a hands-on mum, passionate about helping founders turn expertise into scalable impact.

LinkedIn: https://www.linkedin.com/in/mlievers/

Website: https://mirandalievers.com/

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ScaleX Elevate: https://simplescaling.com/scalex-elevate

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