Episode Details

Walmarts Great Value brand undergoes a major overhaul, revamping packaging on 10,000 products for easier access to key info like allergens and nutritional details. The first full redesign in over a decade, it hits shelves next month with no changes to the food inside. Shoppers are increasingly viewing store brands as equals to name brands, driving a 23.9% increase in private label food and beverage unit sales last year. Walmart and other giants like PepsiCo are doubling down on store brands, aiming to deliver solid quality at affordable prices while making the choice feel premium.

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