Episode Details

In this episode, we explore Nadine Nethery's brilliant audio advent calendar strategy that generated 445 signups and $783 in revenue during its live run, then continued converting with 387 additional listeners and 35 new members after being evergreened. Discover how this customer retention architect turned a seasonal campaign into a year-round lead magnet that builds trust and drives conversions through intimate audio experiences.

Topics Covered

• Creating seasonal audio content that stands out from Black Friday noise
• Structuring a 24-episode bite-sized audio series
• Setting up dual feeds (free 7-day access vs. paid VIP unlimited access)
• Using store credit as a conversion incentive
• Transitioning from live campaign to evergreen lead magnet
• Email nurture sequences that drive podcast consumption
• Leveraging bundles and collaborations for traffic
• Customer experience principles in content creation

Links Mentioned

• Website: https://www.candocontent.com
• Instagram: https://www.instagram.com/candocontent

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