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The Goal Of Podcasting Isn't Downloads, It's Influence with Roger Nairn
Description
What's the biggest mistake brands make with podcasting? Treating it like a hobby. Roger Nairn, founder of JAR Podcast Solutions, unpacks a decade of evolution in branded podcasting.
With host Tom Schwab, Roger shares why the smartest brands start by asking one question: "What job does this podcast need to do?" From authority building to talent attraction to pipeline influence, this episode is a masterclass in turning podcast content into a true marketing engine, not just episodes, but measurable business results.
Timestamps From This Episode:
[02:55] The origin of JAR Podcast Solutions
[04:52] How brands now use podcasts for authority, trust, engagement, talent attraction, and community building.
[08:25] The shift agencies need to make, from producing episodes to moving business metrics.
[19:18] Podcasts should be a long-term commitment to perform and compound.
[29:10] Strategic video and niche audiences are the future of podcasting.
Resources From This Episode:
JarPodcast.com
LinkedIn.com/in/RogerNairn604
PodcastInterviewMarketing.com
InterviewValet.com