Episode Details

In this episode of The Disruptive Franchise Podcast, Stacey interviews Mairi Curle, a finalist in the 2025 Disruptive Franchise Awards and franchisee of Boogie Beat Music and Movement. 

Mairi shares her journey from teaching to franchising, the importance of community support, and the impact of intergenerational programs. She discusses the challenges of being a franchisee, the significance of awards for reflection and marketing, and her aspirations for the future.

Key Takeaways

• Mairi transitioned from teaching to franchising due to long COVID.
• Franchising provides a structured way to run a business.
• Community support is crucial for franchise success.
• Awards help reflect on achievements and set future goals.
• Intergenerational programs create unique value and experiences.
• Consistency in sales efforts leads to success.
• Disconnecting feelings from actions is key in business.
• Mairi aims to expand her team to reach more communities.
• Marketing through awards boosts franchise visibility.
• The journey of a franchisee is both challenging and rewarding.

Contact Mairi

• Instagram: https://www.instagram.com/boogiebeatedin_mideast_lothian/
• Facebook: https://www.facebook.com/BoogieBeatEdinMidEastLothian

Keywords

franchising, Boogie Beat, Mairi Curle, education, intergenerational programs, awards, marketing, franchisee success, community impact, business growth

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A Thank You To Our Sponsors:

Our headline sponsor, Bookwhen makes event booking beautifully simple.

Bookwhen is a powerful, intuitive booking system that helps businesses grow by taking the hassle out of scheduling. From classes and appointments to workshops and franchise-run events, we support thousands of organisers across the UK and beyond saving time, reducing admin, and delivering a seamless experience for their customers.
Whether you're running your first event or scaling a nationwide franchise, Bookwhen gives you everything you need to manage bookings in one place. 

Our exclusive podcast sponsor, Make Your Mark Podcast Agency are passionate about helping franchise brands and awards bodies alike amplify their visibility, build deeper connections, and stay ahead of the curve—and podcasting is a game-changing tool to do just that.

This partnership is about backing a movement we both believe in—and sparking a conversation that franchisors and event organisers can’t afford to ignore.

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