Episode Details
Back to Episodes$140 Billion Problem: How Ad Fraud Is Stealing Your Marketing Budget | Rich Kahn
Description
What if 25% of your digital marketing budget is being wasted… right now?
In this episode of Small Business Pivots, Michael sits down with Richard Kahn — entrepreneur, Inc. 5000 leader, and co-founder of Anora.io — to expose one of the biggest hidden problems in business today:
Ad fraud
With over $700 billion spent on digital marketing annually, Rich reveals how $140 billion is lost to fraud — and why most business owners don’t even realize it’s happening.
💡 In This Episode, You’ll Learn:
- What ad fraud actually is (and where it’s hiding)
- Why 1 in every 4 marketing dollars is wasted
- How bots fake clicks, traffic, and conversions
- The truth about buying followers and fake engagement
- How AI is making fraud harder to detect—and easier to commit
- Simple ways to immediately reduce fraud in your ad campaigns
- Why relationships still outperform digital-only strategies
- How to grow from $0 to $1M with real outreach (not just content)
🚨 Key Takeaway
There’s no longer a question of if you have ad fraud…
👉 It’s how much.
🎯 Who This Episode Is For:
- Small business owners running ads on Google, Facebook, or YouTube
- Entrepreneurs trying to improve ROI
- Marketers scaling digital campaigns
- Anyone spending money online and not seeing results
🔗 Resources Mentioned:
- Anora.io
- Traffic Quality Audit (free analysis mentioned in episode)
- Book: How to Win Friends and Influence People
Ad fraud is when fake users (bots or manipulated traffic) interact with digital ads, costing businesses money without generating real customers. On average, businesses lose up to 25% of their ad spend to fraud.
1. Want professional business coaching with the podcast host, Michael D. Morrison?
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2. Want to set up a FREE business consultation with the podcast host, Michael D. Morrison?
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Email the podcast host, Michael D. Morrison: Michael@MichaelDMorrison.com