Episode Details

Hook: What looks like junk mail became a $50K business from a $90 start — here’s the step-by-step blueprint. Original episode (~38 minutes) condensed to a focused ~10-minute summary that saves you time while keeping the tactics. Host Chris Koerner interviews Josh about building a repeatable local-advertising engine using Every Door Direct Mail (EDDM): targeting neighborhoods, selling exclusive postcard slots, designing ads with dynamic QR codes, and pricing by market to capture healthy margins. You’ll learn unit economics (typical 10k run costs and profit estimates), the best verticals (home services, restaurants, local shops), how to acquire advertisers via Facebook groups and DMs, tracking strategies for physical mail, and operational tips for printers and cadence. Ideal for entrepreneurs, startups, and local marketers looking for low-capital growth ideas in direct mail advertising and local marketing. Listen now to get the key ideas in minutes.