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Ben Cohen Protests Ben & Jerry's Sale

Published 1 week ago
Description

Ben Cohen, co-founder of Ben & Jerrys, is advocating for the sale of the brand to investors focused on social causes, alleging that current owner Magnum Ice Cream is hindering the companys activism and damaging its reputation. Cohen, who still holds a payroll position but has no real power, is pushing for the sale, citing issues like racial justice and fair trade. Magnum, however, maintains that Ben & Jerrys is not for sale and remains committed to its product, economic, and social goals.

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