Episode Details

Are your Teachers Pay Teachers (TPT) products actually showing up on Google, or are you missing out on a huge stream of organic traffic without even realizing it?

In this episode, Lindsay sits down with SEO expert McKayla from The Comma Mama to break down exactly how teacher sellers can optimize their Teachers Pay Teachers (TPT) resources for Google search. From choosing the right keywords to understanding search intent and avoiding common SEO mistakes, this conversation is packed with actionable strategies that can help your products get discovered beyond the Teachers Pay Teachers (TPT) platform. They also dive into how AI search is evolving and what it means for your business moving forward.

If you’ve ever wondered why some products rank and others don’t, or how to get consistent traffic without relying on social media, this episode will give you the clarity and direction you need.

Key Discussion Points:

[00:00:45] Why Google Traffic Matters

Why optimizing for Google helps you reach teachers who aren’t searching directly on Teachers Pay Teachers (TPT).

[00:01:56] Understanding SEO and Search Intent

What SEO actually means and why matching what buyers are looking for is key to ranking.

[00:03:50] Teachers Pay Teachers (TPT) vs. Google SEO Differences

How the two platforms rank content differently and why you need to optimize for both.

[00:04:44] Keywords as Your Foundation

Why keyword research drives your title, description, and overall visibility.

[00:06:05] Where to Place Keywords

How to use keywords effectively in your title, description, and product images.

[00:08:05] Avoiding Keyword Stuffing

How to keep your keywords natural while still optimizing your listings.

[00:10:41] How Google Interprets Buyer Behavior

Why clicks, purchases, and quick exits all impact your rankings.

[00:13:39] Checking and Improving Your Rankings

How to test if your products are showing up on Google and refine your strategy.

[00:16:24] Title Optimization and SEO Risks

Why changing titles too often can hurt your rankings and how to do it strategically.

[00:18:30] Writing Clear, Clickable Titles

How to balance readability, keywords, and user experience for better results.

[00:23:18] AI Search and the Future of SEO

What’s changing with AI tools and how they evaluate your products and store.

[00:33:28] SEO Myths and Ranking Opportunities

Why even new sellers can outrank established shops with the right approach.

Connect with McKayla:

https://thecommamamaco.com

https://www.threads.com/@commamama.co

https://www.instagram.com/commamama.com

https://thecommamamaco.com/tpt-seo-checklist?utm_source=guest_podcast&utm_medium=social&utm_campaign=teacher_business_school

Connect further:

1. Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/l