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MINUTE MAID SPIKED® PARTNERS WITH ACTION BRONSON TO CELEBRATE 'EVERY SIDE OF WHO YOU ARE' IN BRAND'S FIRST‑EVER CELEBRITY CAMPAIGN
Published 2 weeks, 5 days ago
Description
In this episode of BC Food News, host Jennifer English explores Minute Maid Spiked's first-ever celebrity campaign featuring multi-talented artist, Action Bronson. The campaign aims to celebrate consumer diversity, in alignment with Action's own versatile interests ranging from cooking to rapping. The podcast discusses the burgeoning Alcohol Ready-to-Drink sector and Minute Maid Spiked's explosive growth in this market. Leveraging Action Bronson's multi-dimensional persona, the brand hopes to tap into consumers' diverse interests. Offering convenience with ready-to-drink wine and vodka-based cocktails, the brand exemplifies its 'no muss, no fuss, no duh' attitude. The podcast concludes by highlighting Minute Maid Spiked's commitment to responsible marketing strategies, including their 21+ alcohol on-pack logo, reflecting their alliance with The Coca-Cola Company's subsidiary, Red Tree Beverages.