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Lidl & Iceland Hit with Junk Food Ad Bans

Published 1 day, 19 hours ago
Description

Lidl and Iceland face ad bans for promoting junk food on TV and online, as UKs new rules aim to combat childhood obesity. Lidls Instagram post featuring a high-sugar pastry and Icelands Daily Mail ads for less healthy treats draw ASAs scrutiny. Both supermarkets admit mistakes, with Lidl acknowledging the ad went too far and Iceland blaming supplier data issues. The ASA upholds bans, warning stricter digital marketing compliance is needed.

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