Episode Details

If you're at all familiar with reality television – or have scrolled online – you're likely familiar with Rob Rausch. Crystal blue eyes, floppy hair...snakes. You know him, you love him, and you're not alone. Since leaving Love Island and winning The Traitors, Rob has booked numerous brand deals — all of which target a female consumer. Content creator, photographer and L'Oreal global beauty director Eduardo comes on to explain the Rob Rausch effect, and why influencers are marketing's final frontier.

https://www.gq.com/story/rob-rausch-traitors-winner-profile

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