Episode Details

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Every brand has a story. But most are pitching the wrong one — or not pitching it at all.

In today's masterclass, we're breaking down brand differentiation: what it is, how to find yours, and — most importantly — how to turn it into a PR angle that actually gets you featured.

We'll walk through real brand examples like Siete Foods, Native, ILIA, Halo Top, Olipop, Chomps, and more to show you exactly what makes a product brand story stick in the media.

Here's what we cover:

• What brand differentiation actually means (and why it matters for PR)
• The 16 types of brand differentiators — and how to identify yours
• Real-world CPG and product brand examples across every category
• How to turn your differentiator into a media pitch angle
• What journalists actually want from your brand story
• The questions that will help you find YOUR story fast

Whether you're just starting to think about PR or you've been pitching and not getting responses — this will change how you talk about your brand.

Want help finding your story and building your full PR roadmap? That's exactly what our Personalized PR Plan is for.

👉 https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty

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Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

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