Episode Details

Online fundraising isn't hard because your donors aren't online. It's hard because most nonprofit leaders were never actually taught how to fundraise in the first place, and that's exactly what I'm fixing in this episode.

In this follow-up to last week's episode on campaign frequency, I dig into why so many organizations try online fundraising once, don't hit their goal, and walk away convinced it doesn't work for them. I break down what a real SPRINT™ campaign looks like versus what most nonprofits do (sending one email, posting a donation link, and hoping for the best). I cover the data behind email fundraising, why your donors aren't as offline as you think, and why a donate button is not a strategy. If you've ever told yourself online fundraising just doesn't work for your organization, this episode will change how you see that.

Topics:

• Why 99% of nonprofit leaders were never actually taught how to run a campaign
• The difference between fundraising activity and a real campaign strategy
• Why your donors aren't as offline as you think, and how to invite them into a new giving habit
• What a real SPRINT™ campaign looks like versus one email and a donation link
• The snowball effect, and why momentum makes giving psychologically contagious
• Why a small email list isn't a barrier when the message is strong

For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links