Episode Details

Do you have to move to Lagos to "blow" as a startup founder? It’s a question I hear all the time. If you’re a Nigerian of a certain age, you remember when the entertainment industry was Lagos-or-nothing. If you didn't "enter Lagos," people thought you weren't serious. We saw artists like MI and Chocolate City move from Jos to Lagos and become powerhouses, while others who stayed back never quite hit that same level of national stardom.

But today, my answer for founders is: maybe, but maybe not.

The Case for Lagos: Social Capital and Cash

There is no denying that Lagos is the heart of the Nigerian startup scene. Being there gives you access to founder networks, which provide a measure of confidence and "shared learning." Most importantly, it gives you Social Capital—the "who you know" and "what you know" that is essential for business success. If you want to be in the same room as venture capitalists and angel investors, Lagos is arguably where the money is.

The Case for Staying Where You Are

Despite those advantages, the world has changed. You can now get "shared learning" from anywhere—whether you're in a forgotten local government in Nasarawa or the middle of a forest—thanks to podcasts, LinkedIn, Social Media, and Zoom.

Even when it comes to funding, you can stay put if you have strong prospecting and researching motions. If you can identify the right stakeholders and reach out effectively, you don't need to live in Lagos; you only need to "enter a night bus" when it’s time to show up for the final meeting and close the deal.

The "Tech Co-Founder" Myth

One of the biggest reasons people feel forced to move to Lagos is to find a tech co-founder because they don't know how to code. I'm here to tell you that you don't need to carry your whole family just to find a developer.

Technology has bridged the gap. As I’ve mentioned before, I’m firmly behind my boys at IKSF (IK Software Factory) because they solve this exact problem. You can describe your idea in plain English, and they can help you ship an MVP (Minimum Viable Product) in less than a week. Whether you use them or AI tools, the point is that the barrier of "not knowing a coder" or "how to code" is gone.

Stop "Planning to Plan"

It pains me to see brilliant ideas die because people are stuck "planning," "branding," or "coding" for months on end. You need an MVP—the smallest version of your idea—to get market validation. An MVP is the difference between your idea moving or dying. It gives you the evidence you need to show investors (and your family) that this thing actually works.

My advice? Just launch. You don't need to be in Lagos to validate your dream. Get your product out there, see if people are willing to pay for it, and then decide if you need to make the move.

If you want to connect or if you're ready to stop over-planning and start building, you can reach me at 08064662140. Let’s stop talking and start executing.