Episode Details

"Consumers are rightly demanding more transparency from retailers on price, so we're using AI pricing tools and the results have been pretty instant in terms of uptick on where we're competitive ."

This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous guests, where you get a 5 to 10 minute snapshot from their full episode.

This Mini Chief episode features Jamie Kristow, CEO of Cotswold Outdoor Group.

His full episode is titled Optimising the retail value chain, adapting your pace of leadership, and championing AI innovation.

You can find the full audio and show notes here:

🎧👉 chiefmaker.com/384 👂

DOWNLOAD THE CHIEF MAKER GUIDE FOR SENIOR LEADERS ON HOW TO HAVE DIFFICULT PERFORMANCE CONVERSATIONS: chiefmaker.com/difficult

Jamie is the CEO of Cotswold Outdoor Group, a leading outdoor clothing and equipment retail group based in the UK.

His career has spanned more than 25 years globally and includes direct-to-consumer retail experience across Australia, UK, Canada and South Africa.

Jamie has led incredible merchandising transformations for big brands like Target, Myer, Woolworths, Hudson's Bay and Sussan Group, while championing innovation such as a retail media network.

He is just a wonderful operator with a brilliant track record of delivering results through data-driven decision-making, empowered teams and customer-first thinking.

In the full Retail Masterclass, we talk about:

✅ A wonderful explanation of the busy and complex retail value chain, and how to optimise for each component.

✅ Following the "rivers of money" and building product range through evolution not revolution.

✅ Why time in store and walking in a customer's shoes are vital to turnarounds, and

✅ How shifting search behaviour, retail media and AI pricing are reshaping retail growth.

Stay epic,

Greg

Connecting with Jamie Kristow

You can connect with Jamie via LinkedIn.

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