Episode Details

Mars bars face shrinkflation accusations, reducing from 51g to 40g per bar, a 21% cut, while wholesale prices remain at 75p. Retailers notice the change, selling less chocolate for the same price, with wholesaler data showing identical profit margins. Shop owners express frustration, with some considering price increases to maintain margins. Mars Wrigley defends the move, citing supply stability and new snacking habits, but consumers grapple with smaller portions and steady prices amid global chocolate shortages and cost hikes.

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