Episode Details

China's consumer market is gaining fresh momentum from an explosion of new business formats and consumption scenarios as well as a robust policy push, and the dynamism is prompting global companies to position themselves for a stake in what they see as one of the world's most significant sources of future growth, analysts and executives said.

新的业态和消费场景不断涌现，加上强有力的政策推动，为中国消费市场注入了新的活力。分析人士和企业高管指出，这股活力正促使全球企业纷纷布局，它们将中国视为未来全球经济增长最重要的引擎之一，希望从中分得一杯羹。

Their remarks came ahead of the six-day China International Consumer Products Expo — one of Beijing's initiatives to shore up consumer spending — that opens on Monday in Hainan province, as policymakers place boosting consumption at the top of China's economic agenda for this year and beyond.

这些言论发表之际，为期六天的中国国际消费品博览会即将于4月13日在海南省开幕。该博览会是我国提振消费支出的举措之一。当前，扩大消费已被列为我国今年及未来几年经济工作的重中之重。

According to the outline of China's 15th Five-Year Plan (2026-30), the country aims to "achieve a notable increase in household consumption as a share of gross domestic product, making domestic demand a more prominent economic driver" over the next five years.

根据“十五五”规划纲要，未来五年，我国将“着力使居民消费占国内生产总值比重显著上升，使内需成为拉动经济增长的主动力和稳定锚”。

"China's growth has moderated from its historic highs, but the economy — especially the consumer market — has proven remarkably adaptive," said Daniel Zipser, senior partner at global management consultancy McKinsey &Company.

全球管理咨询公司麦肯锡资深董事合伙人泽沛达表示：“中国经济增速虽较高点有所放缓，但经济本身——尤其是消费市场——展现出了非凡的韧性。”

Zipser said that the growth in the apparel, beauty, and food and beverage segments, the continued expansion of services and experiences, and inflation as a signal of demand strength, all point to "a market that is rebalancing".

泽沛达指出，服装、美妆、食品饮料等领域的增长，服务和体验消费的持续扩张，以及作为需求强劲信号的通货膨胀，都表明“市场正在再平衡”。

Earlier this month, China allocated a second tranche of 62.5 billion yuan ($9.1 billion) to support its consumer goods trade-in program, and unveiled guidelines to boost service consumption in both established sectors such as elderly and child care, and emerging growth areas including inbound consumption and live performance.

Listen Now