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#258 Why Your Front Desk is Costing You $100k per Year

Published 1 week, 2 days ago
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Most dentists don’t realize their front desk is quietly costing them $100,000 a year in lost production. 

In this episode, Gary Bird breaks down the simple math behind missed calls and low phone conversion and shows how to turn 35 new patients into 75 using proven systems. You’ll learn the exact phone scripts, scheduling approach, and AI strategies that boost conversion rates to 70–80%. Backed by real data from SMC and over 1,195 practices, this is a must-watch for anyone serious about dental marketing, new patient growth, and practice management.

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Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape.
Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

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