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She Quit a 30-Year Career to Help Others Rebrand Their Lives | Robin Fisher Roffer
Description
Midlife might be the moment everything finally starts to make sense.
In this episode of The Midlife Chrysalis, Chip sits down with branding expert Robin Fisher Roffer, who spent over 30 years shaping major brands, to explore how those same principles can help you reinvent your life.
Robin shares her own powerful transition, stepping away from a successful career to start a whole new chapter, and what she’s learned along the way.
In this episode, you’ll discover:
- Why real change starts by reconnecting with your original story
- The 3 essentials of a strong personal identity: clarity, consistency, and authenticity
- How to define your own “tagline” for your next chapter
- A refreshing way to see midlife as freedom, finally
If you’re feeling ready for something new, or just a little more you, this one will stay with you.
👉 Watch now and take the first step toward your next chapter.
Timestamps:
03:44 Father’s influence and childhood story
06:55 Early exposure to advertising
08:12 Career path and starting agency
09:56 Brand strategy principles explained
13:34 Intuition and big ideas in branding
16:34 Applying branding to personal identity
18:33 Workshop transformations and examples
20:04 Fast decision-making and creativity
21:59 Rebranding midlife discussion
24:50 Taglines and brand positioning
27:28 Personal midlife transformation
32:26 Moving to Santa Fe and lifestyle
34:48 Wisdom bumper sticker
39:21 Workshop experience and benefits
Learn more about MEA at https://www.meawisdom.com/
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