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Sarah Beth Herman, CEO of Dentistry Support and host of No Silver Spoons, explains her leadership philosophy of “leaders go first” in responsibility, honesty, accountability, steadiness, and learning—especially when facing criticism, mistakes, client losses, or bad reviews. She argues that avoiding discomfort is image management, while leadership is exposure that sets the tone for psychological safety and candor. Drawing on experiences with the Better Business Bureau (including Dentistry Support winning the 2025 Torch Award for ethics), she discusses why a mix of reviews can be transparent and useful, and how to evaluate criticism without panicking or dismissing it. She references research and thinkers including Amy Edmondson, Brené Brown, Satya Nadella, and Jeff Bezos, emphasizing a “learn-it-all” culture, self-compassion, and measuring leadership by how effectively you respond when things go wrong.

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