Episode Details

Ep 7 | How One Camp Used Better Follow-Up to 5X New Registrations

Season 1 Episode 7 Published 2 months, 3 weeks ago

Description

In this episode, Mark shares a practical tip on using virtual tours to help camps close more bookings by making it easier for planners to visualize and sell the experience internally.

Then Carl and Mark sit down with Dusty Ledbetter, Digital Outreach Manager at Camp Cho-Yeh, to unpack a different approach to summer camp marketing—one focused less on driving traffic and more on converting interest into action.

Dusty explains how his team built a system to capture leads, follow up quickly, and guide families through the decision process. Instead of relying on parents to register on their own, Camp Cho-Yeh uses targeted offers, structured landing pages, and a trained sales team to turn inquiries into conversations—and conversations into registrations.

The result: 300+ new camper registrations from paid campaigns, with significantly higher conversion rates than traditional camp marketing funnels.

This episode breaks down the full system—from Meta ads and messaging strategy to sales calls, follow-up processes, and lifetime value math. If your camp is generating interest but struggling to convert it into registrations, this provides a practical model to close that gap.

Keywords

camp marketing, summer camp registration, lead generation, camp growth, Meta ads, Facebook ads, sales systems, conversion strategy, camp revenue, digital marketing for camps

Sound Bites

“The ad’s job isn’t to sell—it’s to stop the scroll and get the click.”
“70% of the conversion happens after the click.”
“About 88% of our qualified leads now turn into registrations.”

Hosts

Mark P. Fisher, Inspiring Growth
Carl Lefever, Improve & Grow

Guest

Dusty Ledbetter, Camp Cho-Yeh

Chapters

00:00 Introduction
02:00 Camp Marketing Tip: Virtual Tours That Close Deals
05:30 Dusty’s Camp Story and Background
10:00 The Problem with Traditional Camp Marketing Funnels
14:30 Why Traffic Alone Doesn’t Drive Registrations
18:00 Building a Lead Capture System for Summer Camp
22:00 The Role of Sales Calls in Camp Enrollment
27:00 Landing Page Strategy and Lead Offers
33:00 Meta Ads: Messaging, Creative, and Targeting
40:00 Lead Follow-Up Systems That Convert
44:00 Understanding Customer Acquisition Cost (CAC)
48:00 Lifetime Value (LTV) and Smarter Budgeting
52:00 Scaling Growth Through Testing and Iteration