Episode Details

Stuck waiting for the “right time” to start your dream in your 20s? Gabe Fiascone (co-founder of Essence By You) reveals how four 13-year-olds in Chicago launched an AI-powered custom fragrance company that’s disrupting the $50 billion luxury perfume industry. Learn the exact quiz that creates scents from your personality, why childhood curiosity beats waiting for permission, and real strategies to turn problems into profitable purpose. No fluff — just grit, ownership, and tools to build something meaningful now.

Key Highlights:

• How a denied $200 cologne at age 13 sparked a self-taught fragrance empire

• AI quiz that matches top, heart, and base notes to your mood & lifestyle

• Why luxury markups are broken ($2–3 cost vs. $200 retail)

• Gen Alpha mindset: Start chaotic, learn fast, own your path

• Practical advice for 20s: Experiment early, solve real problems, embrace failure

Connect with Gabe Fiascone & Essence By You

Website:https://www.essencebyyou.com/

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Chapters

0:00 - Intro & Welcome

0:38 - Gabe’s Background & The 13-Year-Old Founders Story

2:15 - Denied Cologne at 13: Spark That Started Everything

5:10 - AI Quiz & How Custom Fragrances Actually Work

8:45 - Disrupting $50B Luxury Perfume Industry

12:30 - Psychology of Scent & Memory Connection

15:20 - Mindset for Young Builders: Start Small & Own It

18:40 - Lessons on Grit, Curiosity & Problem-Solving

21:15 - Rapid Fire Advice for Your 20s

23:50 - Closing Takeaways & Guest Contacts