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How COST and BUD Are Adapting to Shifting Consumer Behavior
Description
Eddie Yoon explains why U.S. consumers continue to spend even as disposable income falls and financial pressure builds. He discusses how rising fuel and housing costs are reshaping discretionary categories, with companies like Costco (COST) and Anheuser‑Busch (BUD) adapting through loyalty strategies, innovation, and M&A. The shift highlights how legacy brands must evolve as consumer behavior and budget priorities change.
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