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121. VAs & OBMs: You're Not Undercharging. You're Under-Articulating

Episode 121 Published 4 weeks ago
Description

"I know I could charge more, but I don't know how to ask for it."

I hear this constantly in business audits. From experienced VAs and OBMs who get results, whose clients renew and refer. They're the backbone of their client's businesses, but they're still not charging what they should be.

The problem isn't confidence or money mindset. The real issue? Their work has spoken for itself. They've grown through referrals without ever having to articulate the impact they make. So they've skipped developing the language.

And you cannot charge for what you cannot articulate. If you can't say it, you can't sell it. So you default to proving it by doing, staying late, overdelivering, trying to justify higher rates while staying at the lower one.

In this episode, I'm breaking down the 3 questions that will give you the language that matches the depth of what you create.

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