Episode Details

Welcome to this episode of the School of Podcasting! I’m Dave Jackson, and today I’m pulling back the curtain on the precise tools and strategies I personally use for affiliate marketing on my podcast. Whether you’re brand new to monetizing, or just looking to add another income stream, you’ll find this episode packed with actionable advice and real-world numbers.

What I Cover in This Episode

• How affiliate marketing works and why you don’t need a massive audience to benefit
• Real comparisons between ad revenue and affiliate commissions—including how I made $51 per 1,000 downloads promoting Chronometer
• Why finding the right product for your specific audience trumps audience size every time
• How I save time, track, and update my affiliate links with tools like Switchy, Genius Link, and TextExpander
• The nightmare that is Amazon’s terms of service (and how to avoid getting banned)
• A quick walkthrough of getting approved for affiliate programs, even with a smaller show
• How to place and talk about affiliate links for maximum return

Tools, Companies & Resources I Mentioned

Here’s a list of all companies, tools, and platforms I talked about in this episode, along with URLs where applicable:

• School of Podcasting
• schoolofpodcasting.com
• Chronometer (the calorie tracking app)
• Switchy – My go-to for creating, tracking, and managing affiliate links (Available on AppSumo as one-time purchase)
• Genius Link – For multi-storefront affiliate management, especially for Amazon and international sales
• TextExpander – Saves time by expanding keystrokes into text and links
• 1Password – My recommended password management tool for affiliate accounts
• Amazon Associates – Amazon’s Affiliate Program
• Sweetwater – For gear links; includes an affiliate program
• Podpage – For website and link management (and affiliate program info), and where I work as Head of Podcasting
• Ask the Podcast Coach – My live Q&A show
• Captivate – Podcast hosting (with affiliate program)
• Blubrry – Podcast hosting (with affiliate program)
• Buzzsprout – Podcast hosting (with affiliate program)

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