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How To Price Custom Web Design Projects
Description
Sponsored by Web Designer Anthology Stop building from scratch on every project. Web Designer Anthology gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time.
Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster.
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Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template
How To Price Custom Web Design Projects
If you've been packaging your web design services by deliverables and wondering why clients keep pushing back on price... this episode is going to change how you think about proposals forever.
In this solo episode, Shannon Mattern walks you through her Package Matrix™ Method, the pricing framework she created to solve undercharging, over-delivering and overworking. This isn't theory. It's the exact strategy Web Designer Academy students use to go from $5,000 projects to $15,000 projects with the same clients.
Shannon breaks down the behavioral economics and pricing psychology behind why three options convert at 70% on average, why leading with value instead of budget changes the entire sales conversation, and how to anchor high so your clients actually choose to invest more... without you having to convince them of anything.
This session was originally recorded live at the Simply Profitable Designer Summit and is packed with real-time Q&A, student success stories, and specific examples you can apply immediately.
Listen now: https://webdesigneracademy.com/189
Package Matrix™ Template: https://webdesigneracademy.com/template
What You'll Learn:
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The 3 pricing paradigms (investment, hustle, expense) and how they show up in every sales conversation
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Why three options convert at 70% on average vs. 20-30% for a single offer
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How apples-to-apples delivery (not deliverables) prevents scope creep before it starts
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Why leading with budget questions accidentally anchors clients low and what to do instead
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The behavioral economics behind anchoring high and letting clients choose to invest more
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Real student results: going from $5,000 to $15,000 for the same project
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