Episode Details

Today's episode is a big one for The Good Builder.

We'd like to introduce Emily Pollard, our first ever co-host, and someone who has been quietly doing some of the most important work in the Australian building industry.

Emily is the founder of Nesta Builder Brokers, a platform that bridges the gap between educated buyers and quality builders. She spent five years inside Stroud Homes developing a deep, practical understanding of the entire build journey — from first enquiry through to contract — and she brings that experience to every conversation.

In this episode, Az and Emily sit down for the first time on mic. They talk about how Emily found her way into the industry, what she sees going wrong in builder sales processes, why client education is the most underrated tool in a builder's business, and what it really means to be a good builder.

This is a conversation about the industry as it actually is, not as the marketing suggests.

What you'll hear in this episode:

• Emily's story — from wanting to be a tradie, to running a trade business during COVID, to becoming one of the sharpest minds in new home sales
• What Nesta Builder Brokers does, and why Emily built it the way she did
• The real reason contracts fall over before they're signed — and why it usually traces back to the sales process
• Why chasing volume without fixing process is costing builders more than they realise
• What good client communication actually looks like — and why calling someone eight times in a day isn't the answer
• Why salespeople keep jumping ship, and what builders can do about it
• Emily's answer to the big question: what makes a good builder?

This episode is proudly supported by MyConstruct, construction management software built by Australian builders, for Australian builders. If you're still running jobs through spreadsheets and text threads, it's time to change that. Visit myconstruct.com and get started with a 30-day free trial.

Also supported by Pay.com.au. Use promo code GOOD20 for 20,000 bonus points.

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