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Podnews Daily - podcast industry news - How many people are watching podcasts on Netflix?

Podnews Daily - podcast industry news - How many people are watching podcasts on Netflix?

Published 7 months ago
Description

Sponsored by Podscribe. What are the top podcast shows in March 2026? NPR leads in reach, Diary of a CEO tops engagement, and top rankings shift across charts. Explore the Podscribe Ranker: Shows | Publishers | Advertisers

  • How are podcasts doing on Netflix? Independent measurement company Samba TV posted data on Netflix Podcasts, including a podcast ranker. The company says that 13% of Netflix households (that's 10mn households) watched at least 1 cumulative minute of a Netflix podcast in Q1/26.

    • There’s really only one runaway success on Netflix for now - it’s The Breakfast Club, which is responsible for 40% of all podcast views on the platform, and has 3x the views of the #2 title, a Netflix companion podcast for Bridgerton. Almost half of Breakfast Club viewers watch the show within 48 hours of an episode’s release.
    • (Caution: the 13% number above is a figure spanning three months, rather than the usual one-month period. The company only monitors smart TVs, not phones. This doesn't suggest these people watched a podcast for at least a minute, just that in total they've watched at least a minute of podcasts in a three month period.)
  • Exclusive: The Podcast Show London has announced Global and iHeartPodcasts as headline partners for the event next month. This year, Global’s presence will place a particular focus on Global Studios.
  • Exclusive: We reported on the upcoming Podcast Movement NYC in February; but today, in an interview in the Podnews Weekly Review with Bryan Barletta, we discover the pricing for tickets, and more detail about the week-long flagship event.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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