Episode Details

Link building is more than outreach. People link to sources, not sales pages.

In this episode of Measured, we break down what actually earns backlinks, what makes content reference-worthy, and why most link building conversations start in the wrong place. Outreach matters, but it only works when there is something worth citing on the other end.

The conversation covers the kinds of pages that naturally attract links, including original data, cost and comparison content, guides, explainer content, tools, checklists, calculators, and real examples backed by experience. It also lays out a practical way to find what is already getting linked to in your market using Google and Ahrefs, along with the signs your content is too generic to earn attention.

If your strategy starts with sending emails, this episode will help you step back and build a better source first.

In this episode:
Why backlinks are more than outreach
What makes content reference-worthy
Why people link to sources, not sales pages
How to find what is already getting linked to
Signs your content is hard to reference
What to build first

Customer question:
If people leave our site quickly, is that hurting our rankings?

Featured project:
Jensen Real Estate
https://buygreatlakes.com/

Jensen Real Estate serves buyers and sellers across the Okoboji and Iowa Great Lakes region, with expertise in lake homes, condos, land, and commercial property.