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“Becoming” Viewership Jumps as “Melania” Hits Theaters
Episode 2273
Published 2 months, 3 weeks ago
Description
Michelle Obama’s 2020 Netflix documentary “Becoming” experienced a massive surge in U.S. viewership beginning Jan. 30 — the same day the film “Melania” opened in theaters. According to Entertainment Weekly, the contrast between the two releases highlighted sharp differences in audience response, box office performance, and the broader political and cultural divide shaping today’s media landscape.
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