Episode Details

YouTube raises Premium prices in the US, with individual plans jumping to $15.99 and family plans to $26.99. A new Lite tier at $8.99 offers ad-free videos, but skips Music Premium and keeps ads on Shorts and tunes. YouTube Music also increased by $1 to $11.99. This is the first US price hike in three years, following similar moves by Spotify, Netflix, and Disney. Despite the increase, global Music and Premium subs reached 125 million last year, up from 100 million the previous year.

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