Episode Details

Barron Trump, Donald Trumps youngest son, is venturing into the energy drink market as a director for SOLLOS Yerba Mate, set to launch pineapple and coconut flavors in May 2026. This yerba mate brand, inspired by the South Florida beach vibe, is poised to capitalize on the growing demand for natural caffeine drinks among Gen Z. Barron, a NYU Stern School of Business student, is leveraging his connections and ambition to make waves in the energy drink industry, which is projected to reach $125 billion globally.

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