Episode Details

Have you reached the 90-day mark and started thinking, "I'm good, I've got this"? Coaches Matt and Jason dive into the dangerous phenomenon of "The Drift"—the slow, subtle erosion of your alcohol-free identity that can happen months or even years after quitting .

Discover the neuroscience of Fading Effect Bias and why "famous last words" like "I'll be fine" often lead high achievers back to the moderation trap .

This episode provides a candid roadmap to identify the shift from firm commitment to ambiguous language and offers practical strategies to re-anchor your identity through consistent habits and community support .

Learn how to stay vigilant and grounded, ensuring your 90-day win becomes a lifelong transformation

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear